Jack Daniel’s to boost local market share with Accra Street Music Festival

Jack Daniel’s to boost local market share with Accra Street Music Festival
Source: Ghana | Bismark Awusah | JoyBusiness
Date: 19-08-2019 Time: 06:08:50:pm

As part of efforts to increase its market share in Ghana, top-selling American whiskey Jack Daniel’s is set to host Accra’s Biggest Street Music Festival. 

According to the brand, this is also part of efforts to support the country’s music industry.

Jack Daniel’s unveiled the official artist lineup for the Music Fest to take place on the 25th of August in Osu. 

In alignment with Jack Daniel’s long history of affiliations with iconic musicians, this free concert will celebrate the originality of Ghanaian music featuring live performances from some of Ghana’s top artists including Kuami Eugene, Wendy Shay, Edem, Yaa Pono, Kofi Mole, Dope Nation, Tulenkey, Quamina MP, Ara B, Epixode, DJSky and more.

“The Jack Daniel’s Music Fest will celebrate the Ghanaian music scene which remains one of the most vibrant in Africa. The popularity of dancehall, hiplife, and dynamic young artists in Ghana who are constantly reinventing music genres has contributed immensely to the growth of the industry in a way that has never been seen before. Jack Daniel’s is thrilled to provide a platform for the community to enjoy an evening of live music with some amazing artists,” said Richard Bouclaous, the Jack Daniel’s Ghana Brand Manager.

About Jack Daniel’s

Jack Daniel's is a brand of Tennessee whiskey and the top-selling American whiskey in the world.
It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown–Forman Corporation since 1956.