Audio By Carbonatix
Fifa has announced a partnership with Saudi Arabia's state-owned oil company, Aramco.
The deal is in place until 2027, giving Aramco sponsorship rights for the men's World Cup in 2026 and the Women's World Cup the following year.
The company already has sponsorship deals within Formula 1 and is a partner of the International Cricket Council.
"Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives," said Fifa president Gianni Infantino.
The partnership means the Gulf kingdom continues to increase its influence on sport globally.
Saudi Arabia has been accused by critics of investing in sport and using high-profile events to improve its international reputation - a process that has been labelled 'sportswashing'.
A report published in November 2023 found that there were 312 sponsorship deals from Saudi Arabia across 21 sports.
It is the only bidder for the 2034 World Cup, officially launching its campaign in March after Australia pulled out of the running in October.
Fifa will confirm the hosts of the tournament later this year.
Latest Stories
-
NPA increases price floor from July 16; Petrol up to GH¢ 13.28 and diesel pegged at GH¢ 14.35
4 minutes -
Miracles GH¢50m bail: Go to court for bail variation if conditions are excessive – James Enu
25 minutes -
Miracles Aboagye released from EOCO custody amid GH¢55m investigation
34 minutes -
GRA Commissioner-General urges businesses to support national clean-up exercise
36 minutes -
Empress Neeta: Why your PR isn’t working overnight – the hard truth every artiste needs to hear
41 minutes -
Miracles GH¢50m bail: Investigative bodies behaving as if they’re superior to the courts -Suame MP
56 minutes -
Miracles Aboagye still in EOCO custody as lawyers work to secure GH¢50m bail – Atta Akyea
1 hour -
Ghana’s infrastructure scores 2.83 out of 5 as engineers highlight funding and maintenance gaps
1 hour -
Education Ministry urges police to intensify search for fugitive Bole SHS teacher
2 hours -
Ghana calls for urgent political finance reforms to protect democracy across Africa
2 hours -
Lands Minister to address public on sector reforms in Government Accountability Series on Wednesday
2 hours -
KMA increases sweeper monthly wages from Gh₵250 to Gh₵800
2 hours -
Bole-Bamboi MP secures funding to complete abandoned hospital staff quarters after 14 years
2 hours -
Premier Health Insurance donates wheelchairs to Greater Accra Regional Hospital
2 hours -
Davis Opoku commends EPA, Minerals Commission over implementation of audit recommendations
2 hours