Ghanaian gospel artiste Celestine Donkor has partnered with the Road Safety Authority (RSA) to launch a road-safety campaign aimed at reducing the rising toll of traffic accidents in Ghana.

Under the initiative, she will compose new music and produce video content to raise awareness about the causes of road accidents. She also plans to use her public profile to engage communities in activities that encourage safer driving and responsible road use.

In relation to this, Celestine has urged drivers to obey speed limits and avoid distractions.

“Wear your seat belt always. And be patient on the roads,” she said. 

The campaign comes amid grim statistics: from January to August 2025, 1,937 people reportedly died in road accidents, a figure that equates to roughly six to eight fatalities in Ghana every day.

This is not Celestine Donkor’s first effort in social responsibility. She has also led efforts through a group for female gospel musicians to support sick and elderly veteran artistes, providing donations and assistance without fanfare or public display.  

A few years ago, she served as a vaccination ambassador for the Ghana Health Service, using her platform to encourage public confidence in COVID-19 vaccines.  

With this road-safety campaign, Celestine Donkor hopes to highlight how everyday choices on Ghana’s roads can have profound consequences and encourage citizens to take responsibility for safer driving.