With one word, Portugal star Cristiano Ronaldo caused Coca-Cola to lose $4 billion of its market value, according to ESPN's Adriana Garcia.
Ronaldo was preparing to begin a press conference when he removed two Coke bottles from the table, lifted a bottle of water and said "agua" in his native Portuguese.
That apparently was enough for Coca-Cola's value to fall from $242 billion to $238 billion.
Coca-Cola remained diplomatic.
"Everyone is entitled to their drink preferences," the company said in a statement.
A UEFA spokesperson added that players are provided with Coke, Coke Zero Sugar and water at official press conferences.
UEFA announced in September 2019 that Coca-Cola had signed on as "the official non-alcoholic beverage sponsor" for Euro 2020: "The sponsorship deal will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low, and sugar-free options."
In this case, Ronaldo was the one inflicting the financial harm on Coca-Cola and not the other way around.
Brazilian legend Ronaldinho wasn't so lucky in 2012. The 2005 Ballon d'Or winner lost his $750,000-a-year sponsorship deal with the company after sipping from a can of Pepsi during a press conference.
Latest Stories
-
Education Minister unveils new uniforms for basic schools
3 mins -
8th Ghana CEO Summit scheduled for May 27
10 mins -
Leaked intimate video has severely embarrassed me; I’m sorry – Serwaa Amihere
41 mins -
Poll results alone don’t constitute victory for any political party- Asiedu Nketia cautions NDC
2 hours -
Gyakie spills truth on her journey to fame
2 hours -
Energy sector CSOs challenge President Akufo-Addo to transparent value for money audit of SML contract
2 hours -
Plunderers of the State will face the music – Prof Jane Opoku-Agyemang promises
3 hours -
We don’t feel safe after inconsiderate conduct of Regional Minister – Ashanti ECG staff
3 hours -
Ghana needs urgent reset and inspiring leadership – Mahama
4 hours -
Asiedu Nketia cautions NDC: Don’t be complacent, election 2024 victory isn’t assured yet
5 hours -
Ongoing power crisis worst in the 4th Republic- Alhassan Suhuyini
5 hours -
Power challenges would be over in the next few days – Herbert Krapa
5 hours -
Full text: Acceptance speech by Prof Naana Opoku-Agyemang as Mahama’s running mate
5 hours -
Government’s fiscal adjustment on track – Report
5 hours -
Commercial drivers damn threats, unilaterally hike transport fares
5 hours