As part of efforts to offer diversity and value addition, advertising giant, DDP Outdoor, has rebranded to DDP.

With the tagline: ‘Expect More’, the move is part of efforts to expand the operations of the company to serve diverse needs of clients and solidify their market dominance.

The exercise, which coincides with the company’s 50th anniversary will see the introduction of various innovations tailored to ensure customer satisfaction.

Speaking at a ceremony to commemorate its jubilee anniversary, Chief Executive Officer of the group, Norbert Rufu alluded the new birth of DDP will leverage on digital solutions in offering varied marketing solutions to clients.

“In the coming years, we are getting into below the line marketing, we are making DDP into a 360 advertising company. We are tracking technologies happening worldwide and we are at the forefront to bring those innovations to Ghana”

He furthered that, as part of its strategic plan, DDP will also expand its operations beyond the shores of Ghana.

“Our vision is to be the marketing communications experts elevating brands and creating value for our stakeholders. With that we are not only limiting it to Ghana but we are expanding into Africa.”

The Board Chair of the group, Nnennia Ejebe, stated that the new birth of DDP will ensure excellence and value addition in its delivery.

“Quality of service, excellence, timeliness and attention to details, that is what we try to live out day-in, day-out. That is what sets us apart from the rest”.

On eulogizing the founder, the late Torgbor Mensah, Nnennia Ejebe said "He is a pioneer, he is a thought leader in this industry, and his values has been huge in shaping not only outdoor but the entire advertising space in Ghana.”

As part of the jubilee celebrations, DDP will also embark on sustainable initiatives such as breast cancer awareness campaigns and tree planting exercises