The Food and Drugs Authority (FDA) has cautioned the media, particularly radio stations, to desist from airing uncertified advertisements to avoid sanctions.
The Bono, Bono East and Ahafo Regional Head of the FDA, Mrs Akua Amponsah Owusu, said all ads ought to be vetted and approved by the Authority and warned that radio stations that defied the order would be sanctioned.
She gave the warning when she interacted with journalists at a meeting in Sunyani to deepen the relations between the FDA and the media.
"After approval of an advert by the FDA, any further alterations in the advertisement without prior notification of the FDA shall render the advertisement null and void and could attract sanctions.
"In such instances the marketing authorisation holder, sponsor, advertising agency and the media organisation shall be jointly held liable.
"No person or media should advertise any product unless the product and its accompanying adverts are registered with the Authority (GE1)," she added.
According to her, the Authority cherished its good and long standing relations with the media and expressed the hope that the media would support it to sensitise wholesalers, distributors and retailers on the need to deal only in regulated products for the good of consumers.
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