EuroPrima Industries Ltd, the official and exclusive distribution partner of SoKlin in Ghana, held its bi-annual National Customer Gathering event at the plush Kempinski Gold Hotel in Accra on Saturday.

The essence of the event was to review the existing business relationship and short-term strategic direction for both the company and its trade partners for the quarter – four of 2022 and the full year of 2023.

EuroPrima Ind. Ltd.’s business portfolio comprises Fabric Care - (SoKlin washing powder, Boom washing powder and Royale Fabric Softener), Personal Care - (Santex antiseptic soap, GIV perfume and beauty soap), Food & Beverage – (Supreme Noodles & TopCafé). 

Some of which Ghanaian families and households continue to consume for close to three decades, due to the cutting-edge technologies and raw materials used in production to ensure world-class, high-quality, functional & affordable brands that meet the modern lifestyles needs of consumers around the world.

As part of the National Customer Gathering event, the management of EuroPrima Ind. Ltd formally informed its Distributors and Trade Partners about the SoKlin washing powder brand as the Official Regional Partner of the world-renowned Paris Saint-Germain (PSG)football club in West African countries including Ghana.

This partnership will include joint campaigns and activities using the images of notable globally recognised football stars like Lionel Messi, Neymar Jr, Marco Verratti, Marquinhos and Presnel Kimpembe, which will provide consumers, admirers, and supporters of the club the opportunity to indulge their passion for the club and players in their everyday lives, together with their trusted detergent brand.

This partnership is expected to further forge bonding and boost engagement with consumers for both the SoKlin and Paris Saint-Germain brands and inevitably grow the business of our trade partners in Ghana.

Hendra Sunardi, Business Unit Head, mentioned that, as part of the planned activities, EuroPrima Industry Limited and SoKlin are sending selected trade partners within all regions of Ghana for an all-expense paid Paris Experience Tour themed 'Let’s Go to Paris with SoKlin' which includes VIP access and seating at Paris Saint Germain home game matches at the Parc des Princes stadium in Paris.

In addition, EuroPrima Ind Ltd together with SoKlin would be organising 'Free Community Wash' campaigns and invitational football tournaments in universities and neighbourhoods in Ghana.

Maruthi Pusapati, Country Manager [EuroPrima Ind Ltd] added that the company would continue to ensure and offer high quality, functional and affordable categories and brands for the Ghanaian market, families, and households, which is driven mainly by high performance [efficacy and functionality], consumer price point, competitive trade margins and product availability and distribution.