The founder and CEO of SNS Urban Clothing, Fafali Esinam Amengor, has urged fashion designers to identify their areas of comfort when starting up a fashion business.
Using herself as an example, she revealed how she struggled for three years to figure out her niche to focus on.
Speaking on Prime Morning in a conversation with Asieduwaa Akumia on Monday, the CEO indicated that it becomes easier when one is able to identify their specialized area.
"It took SNS about 3 years to identify our niche. The fashion industry is quite competitive and is such a broad field for you to play on. So, the fact that it’s competitive and broad makes it extremely difficult to find which niche suits you best," she said.
She also added that it requires a lot of time and effective planning to be able to recognize one’s niche.
Miss Fafali admonished that it is advisable to explore all areas until the best option is found to be able to succeed in the fashion industry.
After identifying one’s area of specialization, capitalization is the next major tool, according to her.
How can this be done? By looking out for customers and their preferences, to be able to meet their demands.
She further indicated that one needs investors to aid in scaling up their business, as it may be difficult to do it alone.
She revealed that after working in the banking industry for two years, she struggled to establish her fashion business.
For this reason, the CEO has advised interested fashion designers who are in different fields to continue while they work on the fashion business.
She added that it is not advisable to start up with a bank loan, as it is risky and one may run the business at a loss if it does not linger.
She has designed for presidents such as the late former president Flt Lt Jerry John Rawlings and President Akufo-Addo.
Though there may be challenges, she encouraged designers to be focused, resilient, and ready to find solutions to the problems that may arise.
Latest Stories
-
Nigeria appoint Finidi George as new Super Eagles boss
6 mins -
Elevating Ghana’s creative industry: A blueprint for competing with Nigeria and South Africa
1 hour -
Poor finishing a problem for Asante Kotoko throughout the season – Prosper Ogum
2 hours -
Samini teams up with Francis Osei for ‘Sticks N Locks’ EP
2 hours -
Government should resource record labels – Seven Xavier
2 hours -
I need majority in parliament to successfully complete my term – Akufo-Addo pleads
2 hours -
Next NDC government will not recognise illegal contracts signed by current administration – Sammy Gyamfi
2 hours -
Premier League clubs vote in favour of spending cap plans
3 hours -
Nigeria’s fuel crisis brings businesses to a halt
3 hours -
King Promise impresses fans at sold out show in Singapore
3 hours -
Ejisu by-election to proceed after plaintiff withdraws injunction application
3 hours -
CSOs and NGOs unite to push for priority demands at INC-4
3 hours -
Fuel tanker bursts into flames on Kumasi-Accra highway
3 hours -
Security is tightened ahead of Ejisu by -election
3 hours -
EC’s stolen BVR kits, laptops: One granted bail, three still on remand
3 hours