Fidelity Bank Ghana, through its Orange Inspire initiative, has partnered with Akuna Pod to host a Creators’ Economy Masterclass under the theme ‘Turning Creativity into Currency’.

The session brought together emerging creatives and entrepreneurs at the Akuna Group headquarters in Labone for a practical learning experience focused on helping creators build sustainable, financially sound businesses.

The masterclass forms part of Fidelity’s growing commitment to support Ghana’s creative sector with the knowledge, tools, and advisory needed to unlock economic value from creative work.

The event featured beneficiaries of Orange Inspire alongside members of the Akuna creative community.

Kwame Abrokwa, Senior Sustainable Finance Manager at Fidelity Bank, framed the event as part of a renewed, data-driven commitment by the bank to treat creativity as a catalyst for national development.

"At Fidelity Bank, we have long believed that creativity is a catalyst for development," Mr Abrokwa stated.

"Yet, we also recognise that for many creatives, the path to sustainability and financial growth is not always straightforward. It became clear that supporting creatives requires more than appreciation; it requires strategy, partnership, and consistency."

Mr Abrokwa emphasised that the collaboration with Akuna Group is designed to provide the "foundational tools" needed to build bankable brands.

"We are actively working toward a future where creatives have a clear seat at the table, where their businesses can access the same opportunities, respect, and financial structures afforded to more traditional sectors," he added.

The session operated on the premise that creativity has intrinsic value that must be unlocked through structure.

To demystify the business side of art, the masterclass featured expert sessions tailored to the unique needs of the creator economy.

Albert Francis Swanzy, Relationship Manager at Fidelity Bank, guided participants through the nuances of financial management.

He shared critical insights on how creators can structure their brands to maximise profits, manage cash flow, and position themselves to be "investor-ready"; shifting the mindset from 'gig economy' workers to business owners.

Legal Practitioner Evelyn Bediakoh-Adu tackled the often-overlooked bedrock of the creative industry: Intellectual Property rights.

Her presentation highlighted how protecting creative assets is essential for monetisation and long-term value creation.

Mariam Kaleem A-Buahin, Chief Operating Officer of Akuna Group, reinforced the necessity of a supportive infrastructure.

She outlined Akuna’s role in driving capacity building and providing physical and digital infrastructure across Africa.

"Everything we do here is to enable and to ensure that everyone who believes they are creative can find a place for themselves," Ms A-Buahin remarked.

She highlighted the Akuna Wallet as a tool for financial inclusion, allowing creators to receive payments globally, and detailed the group's investment in physical studios across Ghana, Sierra Leone, and Tanzania.

"At the end of the day, creators are entrepreneurs," she reminded the audience.

"You just need an ecosystem around you to take you to the next level. And that next level is where we want to come in, to be that intersection of what your next level looks like."

The event concluded with a charge to the participants to view themselves as essential contributors to the economy.

By equipping these young entrepreneurs with legal and financial literacy, Fidelity Bank and Akuna Pod are laying the groundwork for a more formalised, resilient, and bankable creative economy in Ghana.