Even with COVID-19 restrictions, tennis has emerged as the most active sport in Ghana. The love for the sport cannot be muted by any virus.
Tennis has shown the way. Last week we witnessed the resumption of the Ghana Premier League. The activities and events that the league is outdooring pales in comparison to the flurry of events that Ghana tennis has witnessed these past few months.
So why does it still feel like Ghana tennis is in a ditch? Why does it feel like the media is all over football and yet pays very little attention to tennis?.
Both statements could not be far from the truth, however, we cannot discount the deliberate efforts of the leadership of the Ghana Football Association.
The hashtag “Bringbackthelove” alone is a clarion call for all well-meaning football enthusiasts to rally around. Does the Ghana Tennis Federation need it’s own messaging? The hashtag “AdvantageGhana” is a very simple and common call to arms that every tennis enthusiast understands. It is a tennis score which we have heard over and over during the brighter days of Davis Cup. This is our call to action.
The most important rule in mass communication is controlling the narrative. While the GFA has professionals doing their bidding, tennis has a bunch of media gurus, all with different motivations.
Therefore, it is very difficult to get such a group to buy into the same message let alone sell it. We need to stop begging for corporate sponsorship and rather appreciate the small companies, individuals and foundations who have continually supported us. The more we show appreciation to those who have stuck with us, the more they will do for us.
Are we seriously lacking sponsors? Every event we have witnessed these past few months has had at least 10 sponsors and partners. We need to focus on what we have in hand and let go of what we don’t have. Unity of purpose is what all successful organizations and groups practice to achieve desired messaging results.
The past three months has witnessed more events in Ghana tennis than at any other time. Yes, we may not have AFKO, 555, FanMilk etc but we have had TFGs Matches of Survival, the BabyJet Invitational, the McDan Foundation Training Matches, the Sidney Katz Juniors Open and the Babolat Doubles which even added Wheelchair Tennis this Year. This week, the Accra Senior Open is on.
All these events in just one quarter are more than some countries have in a whole year.
In both 2018 and 2019, we had the world descend in Accra for ITF Junior and Senior World Tour Events. These were great events for our country and region, yet they both didn’t get the desired media attention and traction.
Would it take us hosting the Davis Cup again to get the media to finally stop treating tennis like the red-haired stepchild?
We clearly have a lot going on and we have to do our own bidding in promoting our exploits.
We all need to do our best in whatever space we find ourselves to promote the sport by spreading all positive messaging from other tennis media platforms. Thanks to Dr Biney for continuously promoting tennis on his AFA TV and other media platforms.
With the number of times we’ve all asked, in fact, begged for corporate sponsorship, I think the response has been a deafening silence which could mean only one thing; corporate Ghana is not interested in Ghana tennis. It is time we found our own way to build. Let those who have ears hear and understand.
- Final year SHS student allegedly commits suicide at Barkoniaba
- DCOP Opare Addo vows to take action against Delta Force for attempted forceful removal from office
- NSMQ 2021: Archbishop Porter Girls’ outshines St Augustine SHS to qualify for National championship
- Ayew gives Swansea narrow lead over Barnsley in Championship play-offs
- DCOP Opare Addo recounts chilling account of how he was harassed by members of the Delta Force
- Speaker Alban Bagbin urges SALL residents to petition Parliament
- Banks to soon adopt only National ID card as primary source of identification
- I was traumatised by police sirens – Koku Anyidoho on his National Security experience
- Those who created the national security monster have lost control – Kwasi Aning
- NPP Women’s Organizer seeks justice for burnt mining equipment
Assin North MP’s case: Amaliba files motion to withdraw as lawyer
Former Elegant Resorts IT boss gets £500K in damages after hitting head on doorframe at work
23-year-old driver in court over sex with minor
Vodafone CEO, Director of Digital Transformation make list of 50 most influential corporate women in Africa
Voting should start at 7 am and end at 3 pm – EC proposes
Six-year-old girl rescued from Alajo storm drain
Be cautious of inherent risks of digital transformation – GCB MD
Government charged to mobilise domestic resources to deal with rising debt situation
Playback: Government addresses nation on Covid-19 vaccination Phase II
DCOP Opare Addo had no locus to be in office, his contract has expired – National Security Coordinator
Ghanaian-German Centre for Job launches ‘Ghana Job Fair’ to tackle youth unemployment
Teenage pregnancy surge as Upper East Region records 6,533 cases
We must protect each other against covid-19 – Imperial General Assurance MD
MUSIGA to set up new Election Committee – Ras Caleb
DSP Azugu being at post is a dereliction of duty on IGP’s part – Agalga