Hiplife artiste and rapper, Maradona Yeboah Adjei, popularly known as Guru, says the entertainment industry players in Ghana work with emotions.
In an interview on Prime Morning with Ib Ben-Bako, he stated that the majority of managers within the entertainment industry are working for their personal gains.
"My problem with our industry is that we work too much with emotions. The focus is more on emotions. Our problem is emotion. Emotional entities, emotional managers, emotional organisations. Entertainment houses work with emotions, and it’s really affecting us. Everybody wants to be pampered," he explained.
He added that, "Sometimes we intend to 'switch' you for no reason, depending on emotions, and we act too much based on emotions. So if you’re not mentally strong, they’ll cut you off."
According to him, the music careers of most upcoming artistes have not been well established due to the emotional nature of the industry players.
"Everybody wants to tap into the glory for their own gain," he said.
Also, Guru indicated that artistes can never be managed. He believes it is the work of the musician that can be managed and not the individual artistes.
He claimed that most artistes sometimes get distracted by managers as they may make decisions contrary to the managers’ interests.
"In music, you can never manage an artiste. You can manage part. That’s the work itself, but not the brand of the artiste…If I say I cannot be managed, it’s because mentally I’ve already psyched myself not letting anything distract me," he stated.
The rapper revealed how he had a challenge that landed him in court due to mismanagement.
In addition, the "Amen" hitmaker revealed how he has invested in the music industry by funding the works of some musicians.
According to him, investing in artistes was a way to help improve the entertainment industry.
"I’ve invested so much. If you’re to talk about people who have invested so much in this industry, I’m part of it. The agenda was to help with the little I could to impact other lives and also help in projecting Ghana music," he explained.
Guru is confident of not having any problems with the industry. Instead, he believes the industry has a problem with his perception of doing music.
Meanwhile, he has revealed that he gets his musical inspiration from ordinary Ghanaians, admitting that he is a street boy.
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