Global Citizen, as part of its Move Africa project, has partnered some Ghanaian non-governmental organisations as it girds up to hold Ghana's edition of the initiative this year.

Move Afrika encompasses building infrastructure for touring to attract bigger artistes to the continent and creating jobs in the live event and concert space, as well as stimulating the creator economy. This includes sectors like food, music, art, podcasting, and fashion.

Speaking to aKorfa on Joy FM's 'Ignition' on Wednesday, July 25, 2024, Liz Agbor-Tabi, the Vice President of Global Policy at Global Citizen, said on the back of the great feat achieved with the 2022 Global Citizen Festival in Ghana, they intend to build on that with more impactful projects.

"Global Citizen is an advocacy organisation that exists to end extreme poverty across the world. We do that with music as our entry point but we are not just the party and we are not just the festival. We work with NGOs, we work with governments, we work with the private sector to really drive social and economic impact.

Move Africa is Global Citizen initiative and we are looking to bring that here to Ghana. And as part of that we have identified five NGOs that are working across multiple sectors, but specifically in the areas like health, women's sexual and reproductive rights, building capacity and training, up-scaling for young people," she said.

She added that they are going to partner these five NGOs to further their mission to create impact.

Some of the NGOs selected for this cause are Dikan Centre, Livingstone Foundation, the Alliance for Reproductive Rights, among others.

Global Citizen's Move Afrika initiative began with an event in Kigali last December, headlined by Kendrick Lamar.

The event included various programs such as a shadowing program for young people to learn about lighting, rigging, set design, and directing, a film workshop, a food experience, and a fashion pop-up.

These activities are aimed at training and celebrating entrepreneurs while providing participants with skills applicable to other live shows.

The initiative recognizes Africa's rapidly growing population, projected to account for 50% of global population growth by 2050. With population growth outpacing job creation, the goal is to boost the creative economy, which currently contributes about 6% to the continent's overall economy.

In 2022, the Global Citizen Festival in Ghana featured performances by Usher Raymond, SZA, Stormzy, Stonebwoy, Sarkodie, Tems, Tiwa Savage, Yaw Tog, and DWP Academy, among others.

Move Afrika: Ghana builds on Global Citizen's previous campaigns and events across the African continent that include: Move Afrika: Rwanda held at the BK Arena in 2023; Global Citizen Festival: Mandela 100, which brought Beyonce, Jay-Z, Ed Sheeran, Usher, Eddie Vedder and Chris Martin of Coldplay to Johannesburg, South Africa in 2018; Global Citizen Live: Lagos that featured Davido, Femi Kuti, and Tiwa Savage at Fela Kuti's New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the Black Star Square in 2022.