Ghanaian artiste King Promise, winner of the TGMAs Artiste of the Year, has opened up on valuable lessons learnt from his previous nominations at the Telecel Ghana Music Awards with DJ Slim on Daybreak Hitz.

King Promise shared lessons he had learnt after losing out on various categories several times in the TGMAs.

"It's really just one lesson, is to just keep pushing, bro. You need to believe in yourself. What people see that you don’t see in yourself, you need to work so hard that you turn non-believers into believers,” he stated.

He further noted that in previous years, he did not go into the award scheme with high hopes like he did in the 2025 TGMAs.

Asked how he felt when he lost out on all seven nominations he got in his first TGMAs, he said: "It's really just one word, resilience. For me that day, I was very excited to be there, first of all, I didn’t go there with any high expectations like I did this year. I wasn’t too hard on myself, for me, I thought it was a nice experience."

King Promise also attributed his success to his dedication and innovative approach.

"I feel like the hard work is quite evident with regards to what I have done with the music from when I landed on the scene, where I always wanted to take this, there wasn’t really a template as to how to do it. So I had to like carve my own path, just dey my own lane with my team working together," he said.

King Promise's journey to winning this year’s TGMAs Artiste of the Year award is a reminder to believe in oneself and keep pushing forward, even in the face of adversity.