About 150 Chief Executive Officers in the insurance industry led by the Commissioner of Insurance, Dr Justice Yaw Ofori, has come together to launch a blood donation exercise.

The exercise which is expected to be done annually is to help stock the National Blood Service.

The donation follows an appeal by the National Blood Service to the National Insurance Commission to help stock the blood bank.

The donation, which would be done across the country and expected to end on October 14, 2021, was done under the hashtag “Donate blood, save a life; if you do it for someone, you do it for yourself.

Dr Yaw Ofori, speaking to the media after his donation, said there could be no insurance without lives, as businesses depend on lives for their insurance business.

“The blood bank approached us that they needed some blood because they were running out of stock, so we decided to lead a campaign for the insurance industry to help stock it.

“What I am doing today will benefit someone, but if I should also need blood someday, someone’s own will also help me, and that is why everyone must get involved,” he stated.

He said the exercise would be replicated in all branches of the NIC across the country.

Other persons who donated blood on the launch were staff of the NIC, Chartered Insurance Institute of Ghana, Ghana Insurers Association, Insurers Brokers of Ghana, Ghana Insurance College, among others.