Whatever JLo’s got, we want it. Bottled. Which is, in fact, exactly what we’ll be getting. Just as soon as Jennifer’s new beauty venture, JLo Beauty, launches on the first of January.
Because, as well as being an all-singing, all-dancing, all-acting triple-threat superstar, Jenny from the block was also the OG celeb beauty maven, kicking off the celeb fragrance juggernaut (since replicated by Britney, Rihanna, Ariana and Taylor Swift) with JLo Glow in 2002.
The 51-year old (yes, you read that correctly) also collaborated with make-up brand Inglot Cosmetics in 2018, with a capsule collection that encompassed everything from mascaras and eyeshadows to bronzers and lipsticks.
Glow raked in over $100 million in its first year, but JLo Beauty is predicted to eclipse that figure completely.
So what can we expect? She’ll be sharing the secrets behind her enviably and famously glowy skin and letting us tap into the lotions and potions she swears by.
But, you don’t have to wait until Jan to find out because Jennifer teased her first-look at the products today and they look epic.
Focusing on skin, the first drop (a line-up of eight skin heroes) includes That JLo Glow, a multi-tasking serum offering “surface tightening and lifting that you can feel instantly,” met with a “next-level glow”.
That Hit Single Gel Cream Cleanser is packed with the “JLo Complex” which features’s Jen’s favourite ingredient: Olive Oil. Here it’s a four part blend with squalane, fermented oil, extra virgin oil and leaf extract.
That Inner Love Dietary Supplement sticks to JLo’s ethos that you have to look after your insides to look good outside.
“It’s really about a pump and a pill every single day,” she told ELLE. That Big Screen SPF 40 Moisturiser is a blend of chemical and physical sunscreens.
That Blockbuster, is a “non-stop wonder cream” designed to “nourish, brighten, smooth and plump your look back to rockstar status.”
That Fresh Take Eye Cream helps to blur and mask dark circles and discolouration of the skin.
That Limitless Glow Multi-Tasking Mask is a serum-soaked sheet mask to add oomf to skin when it’s looking a little lacking (or pre-red carpet for whopper glow, if you’re JLo).
And That Star Filter Complexion Booster is a liquid highlighter that you can add to your moisturiser, your foundation, or apply straight onto cheekbones and wherever else you want more radiance.
All come packaged in expensive looking glass and gold jars and pump bottles and both promise an inclusive “ageless glow that has no limits”.
If that wasn’t enough, Jen will also be serving up a side-dollop of self confidence, too.
“We find that what our girl was chasing all along – what she was searching for – was always inside of her. It was the realisation that all the limitless power she could ever need is right there in her. Always was.
Always will be,” a quote from the brand’s famous founder reads on the website.
So, after months of teasers (JLo started breadcrumbing us over on Instagram with a series of flawless bronzed selfies alongside the caption “Sunset glow… #JLoBeauty coming soon”) the cat’s finally out of the bag and we’re ready and waiting with our bank cards.
While there’s no details yet on the price range (hopefully affordable) or whether it will launch in the UK, we’re excited for a new year sprinkled with JLo’s skin secrets – take that 2020 – and who knows maybe makeup and a Glow by JLo revamp too?
We’ll update this page when we know more about J-Lo Beauty. Until then, be excited.
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