MobileMoney Fintech LTD (MoMo) has launched the Ride with MoMo campaign to support national development by helping commercial drivers transition from cash-based transactions to safer, traceable and more formal digital payment practices.

Launched in partnership with Ghana Interbank Payment and Settlement Systems (GhIPSS) through the GhQR platform, the campaign began in Accra and continued with a roadshow in Ho, the Volta Regional capital.

It brought together ride-hailing drivers, transport unions, the Driver and Vehicle Licensing Authority, the Motor Traffic and Transport Department, the National Communications Authority, financial institutions and other stakeholders to promote the MoMo Merchant Wallet and GhQR as practical tools for bringing transport payments into the formal digital economy.

Speaking at the launch in Accra, Chief Executive Officer of MobileMoney Fintech LTD, Shaibu Haruna, said the campaign was designed to solve real challenges drivers face in handling cash while helping them build more structured and better-documented businesses.

“Ride with MoMo is more than convenience. It is about helping drivers separate personal and business income, keep proper records, and build a transaction history that can support future access to financial services,” Mr Haruna said.

He said the campaign will bring ride-hailing, haulage and Pragya drivers into the MoMo Merchant network, giving them a formal business payment channel through which passengers can pay seamlessly by scanning a GhQR code using the MoMo App or any application that supports GhQR.

“When passengers pay by scanning a QR code, drivers receive the exact fare instantly. It reduces cash risks, removes the challenge of change and makes daily transactions simpler for both drivers and passengers,” he added.

Chief Business Officer of GhIPSS, Akosua Blay, said the initiative reflects the value of collaboration in expanding Ghana’s shared digital payment infrastructure to everyday businesses.

“GhQR gives drivers one simple code through which they can receive payments from bank accounts, mobile money wallets and fintech wallets. This is how we make digital payments practical, inclusive and accessible for small businesses across the country,” Madam Blay said.

She added that the partnership with MobileMoney Fintech LTD will help more informal businesses enter formal payment channels and support Ghana’s transition to a more inclusive digital economy.

A representative of ride-hailing drivers in Accra welcomed the initiative, noting that digital payments would make their work safer and more efficient.

“Receiving fares directly into a merchant wallet helps us reduce cash handling, avoid disputes over change and keep better records of our daily sales,” he said.

In Ho, where the campaign is targeting Pragya riders and other commercial transport operators, a representative of the riders said the solution would help them serve customers who increasingly prefer digital payments.

“Many passengers do not always carry cash. With GhQR, they can pay easily, and we can also keep better track of our business,” he said.

The Ride with MoMo campaign forms part of MobileMoney Fintech LTD’s broader contribution to national development by driving financial inclusion, supporting safer transport payments and helping commercial drivers move from informal cash-based transactions to more structured digital business practices.