Audio By Carbonatix
Nike's newest shoe is "easy on, easy off" for those who can't put their shoes on without assistance -- or cannot be bothered.
Called the Go Flyease, it's Nike's first pair of lace-less sneakers that can easily be put on and taken off without using your hands.
The casual shoe arrives at a time when people are touching fewer things during the pandemic and a revival of comfier counterparts that take minimal effort to take on and off, such as Crocs.
The Go Flyease has unique features, including a tension band that secures the shoe in place of laces.
Putting them on involves just stepping into the shoe so that it will snap into place. Taking them off is done by stepping on the heel.
The shoes go on sale February 15 for $120 for subscribers of the free membership program on Nike's website.
Broader availability is planned for later this year.Nike's new shoes are coming at a time when home-bound consumers are craving comfort.
That's evident from Crocs (CROX)' most recent earnings, which revealed a 55% jump in revenue.
The company said it expects 2020 to have been its biggest year of sales ever.
Launching the new shoes on its website first also fits into Nike's (NKE) strategy of selling directly to consumers rather through third-party retailers.
The company reported in December that its online sales soared 84% in its most recent quarter as people snapped up fitness and casual shoes.
Latest Stories
-
Baffour Awuah cooperating with investigators after surrender and arrest – EOCO
15 minutes -
Destruction of aspirants’ posters breaches democracy—Ashanti NPP Communications Director
25 minutes -
BNI investigates Ampofo Ankrah over alleged $623,000 World Cup visa scheme
37 minutes -
NPP National Delegates Conference: Police announce road closures, diversions around Baba Yara Stadium
45 minutes -
Agric Committee demands financing plan for Pwalugu Irrigation Project before 2027 Budget
47 minutes -
Minority calls for the immediate suspension of Ghana-Colombia maritime agreement
58 minutes -
Ghanaian professional Sydney Hushie appointed UNFPA Chief of Digital Centre of Excellence
1 hour -
GHS urges health managers to use community scorecards to improve healthcare delivery
1 hour -
Ekyeamamfrom-Pivot irrigation project 90% complete but stalled over unpaid certificates
1 hour -
When the Gavel speaks, where is the choir that once sang for Wontumi?
1 hour -
NPP does not need a new chairman: It needs a brand architect
1 hour -
GNFS contains fire at Avenor North Industrial Area in Accra
1 hour -
NITA appoints Anthony Owusu-Ansah as Acting Deputy Director-General
1 hour -
RANA warns Salomey Bafoh case could have chilling effect on free expression
1 hour -
Who is the ‘hero’ Indian pilot who was stabbed on Israel-bound flight?
2 hours