Ghana’s market leader in coffee mixes category, Cowbell Coffee has presented a brand-new Suzuki Jimny to a graduate, Aaron Beteryel, the grand prize winner of the Cowbell Coffee “With You Every Moment” Promo. 

The consumer promo, which opened from July 15 to September 30, 2025 received 952,659 entries and awarded 20,138 prizes including cash, PlayStation 5, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, Bluetooth headsets, all-expense-paid trips to Zanzibar or Cape Town.

Promasidor Ghana Ltd. said the promo was aimed at rewarding and empowering loyal consumers.

Speaking at a prize presentation ceremony held at Promasidor Ghana Limited, the 23-year-old graduate who resides in the Upper West Region, Aaron Beteryel said: “When I got the call that I had won the Suzuki Jimny in the Cowbell Coffee Promo, I couldn’t believe my ears; Since I reside in Wa, I called my cousin, who lives in Accra, to come to Promasidor Ghana’s head office in Accra to verify the news; the promo is so real”.

“Cowbell Coffee has changed my life for better with this brand-new Suzuki Jimny and I am eternally grateful to them” the elated Aaron said.

The journey that started on July 15 gave out exciting rewards to Cowbell Coffee customers in the country. In all 4 draws were held bi-weekly at carefully selected regions to ensure a fair spread across the country.

The first draw was held in the Kejetia Market in the Ashnati Region, Followed by second mini draw on campus of the University of Education, Winneba. The rest are Tamale, serving the good people of the northern part of Ghana. The last mini draw took place in Accra, at the Okaishie Market.

The Chief Executive Officer (CEO) of Promasidor Ghana (PGH), Samir Sadaoui said “the Cowbell Coffee promo is a testament to Promasidor Ghana’s commitment to nurturing strong relationships with our valued consumers, bringing smiles to families and thanking Ghanaians for accepting Cowbell Coffee since its launch in 2004”.

Emphasizing Cowbell Coffee’s strong presence in the coffee beverage category, Mr. Michael Hagan, Marketing Manager at Promasidor Ghana highlighted the company’s brand promise of delivering quality beverages across all markets.

Promasidor Ghana Ltd, producers of Cowbell Coffee say it will continue to keep energizing Ghanaians all day long with its rich, creamy blend of Cowbell coffee for a perfect daily boost! 

The Cowbell Coffee Promo was conducted under the supervision of the National Lottery Authority (NLA) on the Caritas Lottery platform, ensuring fairness, transparency, and full regulatory compliance.