In a significant move to strengthen its commitment to Ghana, QNET, a global lifestyle and wellness-focused direct selling company, has appointed renowned Ghanaian media personality and entrepreneur Kwabena Adisi, popularly known as Bola Ray, as its local Business Representative and Spokesperson for Ghana.

QNET made the announcement at a press conference held at the Marriott Hotel in Accra’s Airport City. The event was attended by dignitaries and business leaders from Ghana and abroad.

Speaking at the event, Biram Fall, QNET’s Deputy Chairman for Sub-Saharan Africa, said: “We are delighted to welcome Bola Ray to the QNET family.

"His leadership and influence reflect QNET’s values of integrity, innovation, and empowerment. This appointment marks a new chapter in our commitment to doing business transparently and responsibly in Ghana.”

He added that QNET continues to strengthen its collaboration with national stakeholders and security agencies to reinforce its ethical business operations.

In his remarks, Bola Ray expressed pride in joining QNET, describing the appointment as both “a professional milestone and a responsibility to represent a credible global brand.”

“I’m honoured to work with QNET at a time when the company is driving positive change through partnerships and education,” he said.

“Together with EOCO, QNET is raising public awareness about scams and promoting ethical entrepreneurship. The new QNET Compliance Office in East Legon is another major step in ensuring transparency and accountability.”

QNET’s Global Compliance Officer, Naana Quartey, reaffirmed the company’s dedication to maintaining the highest ethical standards across all markets.

“Our focus in Ghana aligns with QNET’s global compliance framework, which prioritises consumer protection and responsible entrepreneurship,” Mr Quartey said.

“Through partnerships, education, and strong oversight, we ensure QNET operates with integrity and remains a trusted business in every community we serve.”

Bola Ray will support QNET’s local initiatives that promote entrepreneurship, youth empowerment, and community development.

Through responsible business practices and continuous education, QNET aims to build a strong network of legitimate entrepreneurs contributing to Ghana’s economic growth.

The announcement reinforces QNET’s mission to promote ethical entrepreneurship and transparency across Africa.

QNET remains committed to working closely with authorities and partners to protect consumers, promote fair business, and strengthen the reputation of the direct selling industry in Ghana.

Notably, Ghana successfully hosted the V-Africa 2025 convention, which brought together thousands of entrepreneurs and QNET distributors from across the continent.

The country is poised to host the event again in March 2026, reaffirming Ghana’s growing importance as a regional hub for ethical direct selling and entrepreneurship.