Sir David Attenborough has signed up to Instagram for the first time to help spread his environmental message.
“I am making this move… because, as we all know, the world is in trouble,” he said in his first video message on the social media platform.
“Continents are on fire. Glaciers are melting. Coral reefs are dying… The list goes on and on,” he continued.
Within an hour of his first post, he had more than 200,000 followers, and by 16:15 BST he had 1.2m followers.
“Saving our planet is now a communications challenge,” the veteran broadcaster said.
Tennis player Sir Andy Murray and body coach Joe Wicks were among those to post welcome messages.
View this post on Instagram
David Attenborough has spent a lifetime travelling, exploring the wild places of our planet and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will. That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat so while he’s recorded messages solely for Instagram, like the one in this post, we’re helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account we’ll also post some exclusive clips and behind the scenes content. Stay tuned.
Sir David said he would use the platform to share videos explaining “what the problems are and how we can deal with them”.
Concluding his message, the 94-year-old invited viewers to “join me – or as we used to say in those early days of radio, stay tuned.”
Frequent collaborators Jonnie Hughes and Colin Butfield will help manage the account and its various technical aspects.
“Social media isn’t David’s usual habitat,” they wrote in a message accompanying the naturalist’s introductory video.
Sir David’s Instagram debut precedes the release of latest book and Netflix documentary, both titled A Life On Our Planet.
The film sees him reflect on his career and the decline of the planet’s environment and biodiversity he has observed first-hand.
It remains to be seen, though, if he will better the impressive debut Jennifer Aniston made on the platform last October.
The actress attracted almost five million followers in 12 hours after posting a selfie with her fellow Friends cast members.
Earlier this year Dwayne “The Rock” Johnson was named the celebrity thought to be able to charge more than anyone else for a sponsored Instagram post.
- Final year SHS student allegedly commits suicide at Barkoniaba
- DCOP Opare Addo vows to take action against Delta Force following his attempted forceful removal from office
- We pay ‘big money’ taxes and yet they burn our equipment – XtraGold Mining Company
- NSMQ 2021: Archbishop Porter Girls’ outshines St Augustine SHS to qualify for National championship
- Ayew gives Swansea narrow lead over Barnsley in Championship play-offs
- DCOP Opare Addo recounts chilling account of how he was harassed by members of the Delta Force
- Speaker Alban Bagbin urges SALL residents to petition Parliament
- Banks to soon adopt only National ID card as primary source of identification
- Those who created the national security monster have lost control – Kwasi Aning
- I was traumatised by police sirens – Koku Anyidoho on his National Security experience
Former Elegant Resorts IT boss gets £500K in damages after hitting head on doorframe at work
23-year-old driver in court over sex with minor
Vodafone CEO, Director of Digital Transformation make list of 50 most influential corporate women in Africa
Voting should start at 7 am and end at 3 pm – EC proposes
Six-year-old girl rescued from Alajo storm drain
Be cautious of inherent risks of digital transformation – GCB MD
Government charged to mobilise domestic resources to deal with rising debt situation
Playback: Government addresses nation on Covid-19 vaccination Phase II
DCOP Opare Addo had no locus to be in office, his contract has expired – National Security Coordinator
Ghanaian-German Centre for Job launches ‘Ghana Job Fair’ to tackle youth unemployment
Teenage pregnancy surge as Upper East Region records 6,533 cases
We must protect each other against covid-19 – Imperial General Assurance MD
MUSIGA to set up new Election Committee – Ras Caleb
DSP Azugu being at post is a dereliction of duty on IGP’s part – Agalga
How to know when it’s time to end a toxic friendship