The University of Media Arts and Communication (Unimac), in partnership with Sony Middle East and Africa, a global camera manufacturer, has organized a two-day photography training workshop for selected photographers in Accra.

This programme, the first of its kind that Sony has organised in Ghana, forms part of the company’s strategic drive to capture the market in the country and West Africa.

It also aims to meet the growing demand for more sophisticated camera technology in the African market.

The immersive workshop provided an opportunity to explore the Sony Ecosystem, helping participants discover how Sony’s innovative products and services seamlessly connect to enhance their creative and entertainment experiences. From cameras and audio gear to gaming and smart devices, participants learned tips and tricks to maximize the potential of Sony gadgets.

The hands-on session was designed to benefit tech enthusiasts by empowering them to unlock the full potential of their Sony cameras.

In an interview with Myjoyonline.com, the Head of Technical at the University of Media Arts and Communication (Unimac), Stanley Opoku-Yeboah, expressed his appreciation to the management of Sony Middle East and Africa for partnering with his institution to train Ghanaian photographers.

He emphasized that training is key, and the UniMAC-Sony partnership will benefit many photographers as the company plans to introduce its high-end products to Ghana.

He explained that the partnership was established because Sony has a strong presence in Nigeria, and due to the high quality of their products, Nigerian photographers are well-positioned compared to their Ghanaian counterparts. Recognizing this opportunity, UNIMAC reached out to Sony, and they accepted the collaboration.

Stanley Opoku-Yeboah hinted that the global camera manufacturing giant is exploring the Ghanaian market, and if the response is impressive, it will open an outlet to sell all Sony products and accessories, including a service center that will provide after-sales service in Ghana.

To achieve this goal, the company will offer free training to photographers on how to use Sony products, especially new releases.

Sony Middle East and Africa trainer, Kaleem Salem, took the participants through basic photography techniques. He highlighted the advanced features of Sony Alpha models, which help users produce compelling images while reducing production costs.

“We are going to show them the Sony technology when it comes to photo and videography on our devices” Kaleem Salem.

Kaleem Salem said the company is in Ghana to understand the needs of Ghanaian photographers to enable them to plan for the necessary things required to achieve much better outcomes in their next visit.

Concerning how sophisticated smartphone can compete with cameras, Kaleem said smart phones might take up a bigger area of photography, but they cannot replace professional cameras at all.

He categorically stated that smartphones cannot be used to take wildlife photos, although they can capture images of chickens. He added that while smartphone manufacturers keep developing new features, camera manufacturers like Sony Corporation continue to advance their camera technology, offering superior quality that is not available on any smartphone today.

He believes that smartphones, being communication devices used for various purposes, cannot achieve the high quality and dynamic videos that a dedicated camera like a Sony can produce.

Kaleem Salem emphasized that they want Ghanaian photographers to try Sony cameras to achieve better outcomes than with other cameras.