Sports Equity Lab, a pro-African athlete organization has teamed up with Swiss sports manufacturer, On's ''Right to Run'', for its ''African Giants'' project. 

The African Giants project, the brainchild of the two organizations, connects athletes to their fans through compelling story-telling.

Patrons at the outdooring of the African Giants project the University of Ghana by Sports Quity Lab

African Giants, an installation - Ghana’s first sports interactive LED - invited attendees to contribute their photographs, symbolizing solidarity with the athletes and becoming integral to their stories.

Last week, images of six of Africa’s most iconic athletes were painted on the front wall of the University of Ghana Sports Stadium during the Accra 2023 African Games.

Outstanding athletes such as Hellen Obiri, the only woman to have won world titles in indoor track, outdoor track, and cross country alongside Feryal Abdelaziz, the first female Egyptian karateka to win Olympic gold; Raphael Botsyo Nkegbe, the first Ghanaian to qualify for the 2020 Paralympics; Noemi Alphonse, the first Mauritian para-athlete to reach a Paralympic Games final; Mpumelelo Mhlongo, a multi-world championship Paralympic Games medalist; and Abedi Ayew Pele, regarded as one of the greatest footballers of all time.

Legendary Kenyan athlete Hellen Obiri featured among the African Giants

“Despite being faced with myriad challenges - limited resources, insufficient funding, and systemic biases - Africa continues to produce a constellation of stellar athletes who defy odds and etch their names in sporting history year over year, and generation over generation”, SEL founder Prof Dr. Yetsa Tuakli-Wosornu points out. “We’re grateful for the opportunity to add value to the Games with this campaign; showcasing our unwavering commitment to driving inclusivity and the transformative power of sport as a catalyst for social good.”

Mpumelelo Mhlongo, a multi-world championship Paralympic Games medalist

Through its science and research that gives meaning to the evolving African athletics culture, Sports Equity™ Lab (SEL) has been engaging relevant communities with creative, relatable content.

This, the organization says, is to promote inclusivity, equality, and fairness across all aspects of sports, eliminating discrimination and creating opportunities for all individuals, irrespective of race, ability, gender, socioeconomic status, or any other form of marginalization.

Navalayo Osembo, Head of Africa at On’s stressed the importance of taking advantage of events like the African Games to improve athletics on the continent.

Noemi Alphonse, the first Mauritian para-athlete to reach a Paralympic Games final

“As one of the African continent’s prime sports events featuring over 4000 athletes from 40+ African countries competing in 29 different sports, the reach and relevance of the African Games are unparalleled. Being present at this impactful event and helping to further Sports Equity™ Lab's mission of increasing inclusion and reducing inequities in sports has been a vital project for us, especially as On's engagement in Africa is still in its early stages," says Osembo.

Since their initial collaboration in 2023, Right To Run and Sports Equity™ Lab have made significant strides in promoting awareness and inclusion within the sporting community.