Audio By Carbonatix
Icelandic supermarkets have been left in a pickle, after a viral TikTok trend saw an unprecedented surge in demand for cucumbers - leaving suppliers racing to keep up.
It comes after social media influencers in the small Nordic country began sharing a salad recipe of grated cucumbers, sesame oil, garlic, rice vinegar and chilli oil.
The recipe has been such a hit that farmers in the country have been unable to keep up with spiralling demand, Iceland's farmers association - the Horticulturists’ Sales Company (SFG) - told BBC News.
While one supermarket chain - Hagkaup - questioned the link between demand and the trend, it conceded that purchases of cucumber had more than doubled.
SFG's marketing director said that as things stand farmers in Iceland are not managing to keep up with surging consumer demand, but said she hopes supply will be back to normal "in a week or so".

KristĂn Linda SveinsdĂłttir said the recipe had proven to be "really popular" and other ingredients in the recipe were selling out as well.
The viral trend has its roots in Canada - where TikToker Logan Moffitt, dubbed "cucumber guy", has been sharing novel recipes using the variety.
"Sometimes, you just need to eat a whole cucumber," is the influencer's go-to phrase at the start of his many recipe videos.
The content creator has more than 5.5 million followers and has been sharing cucumber recipes almost everyday since July.
The one that appears to have gripped users in Iceland uses sesame oil and rice vinegar, but sometimes Logan mixes in cream cheese, avocado, and even smoked salmon.
Despite the influencer's enduring online popularity, experts in Iceland have been keen to play-down his association with the ongoing shortages.
Hagkaup told the BBC it is common to experience shortages in Icelandic cucumber at this time of year.
While the company's food product manager, Vignir Þór Birgisson, said sales of ingredients like sesame oil and some spices have "doubled" in his stores, he said the current shortage is not solely due to the TikTok trend.

Ms SveinsdĂłttir from the SFG also expressed some scepticism, suggesting other factors were at play. Some cucumber farmers replace their cucumber plants at this time of year, which are not yet producing large amounts, she said.
In addition to this, schools are returning from the summer holidays, which puts additional pressure on supplies.
"Everything is happening at the same time," Ms SveinsdĂłttir observed, but said the social media trend remained one of the main contributing factors.
"This is the first time we have experienced something like this," Ms SveinsdĂłttir said, adding that had the TikTok trend become popular earlier in the summer, "when the [cucumber] production was in full blast" and the shortage would not have been noticeable.
Farmers in Iceland - which has a population of 393,600 - produce about six million cucumbers, Ms SveinsdĂłttir told the BBC.
They pride themselves on the volume of fresh goods the country can produce, despite the often extreme weather conditions.
Latest Stories
-
WPL 2026/27: Ampem Darkoa Ladies to start title defence against Northern Ladies
6 minutes -
WPL 2026/27: Hasaacas Ladies face Army Ladies in opening round as GFA announce Southern Zone fixtures
18 minutes -
Eduwatch calls for urgent resolution of teachers’ strike and reforms
19 minutes -
Media worker, journalist remanded over alleged GH¢800k fraud 
21 minutes -
Safeguard all personal, financial information, including Mobile Money PINs, ATM PINs – BoG to general public
23 minutes -
Gov’t launches roadmap to implement Social Protection Act, Regulations and Affirmative Action Regulations
23 minutes -
Photos: Pete Edochie meets GoldBod CEO Sammy Gyamfi over African youth mentorship initiative
25 minutes -
Black Maidens: Ghana’s envious record at U-17 Women’s World Cup ahead of seventh appearance
37 minutes -
BoG cautions public against 20 unlicensed mobile loan apps
46 minutes -
Mahama urges tougher enforcement of building regulations over recent collapses
50 minutes -
FWSC denies reports of salary deductions for striking teachers
54 minutes -
Rooted like a tree, responsive like a river: Dr Amin Adam calls for new model of Imamship to meet modern realities
1 hour -
La Traditional Council secures suspension of SSNIT’s La Pleasure Beach redevelopment plans
1 hour -
Joy FM listeners support mother seeking treatment for 3-year-old daughter after alleged sexual abuse
1 hour -
German Unity Day celebrated with music, art and Ghana-Germany friendship in Accra
1 hour