P Diddy's clothing line is like "fashion Viagra".

The hip-hop mogul insists his clothing and fragrance range, Sean Jean, helps older men perform in the bedroom.

He said: "Sean Jean is fashion Viagra. I've had 40 year-old men tell me that once they started wearing Sean Jean, everything changed for them, including their sex life."

Although P. Diddy - real name Sean Combs - also has his own signature fragrance, including women's scent Unforgivable Woman, he has previously said the best smell is of "human".

When asked what the perfect perfume is, P Diddy said: "Human! You shouldn't be showered in anything - a little of your own sweet-and-sour is the best mix."

Source:Tonight