In the lead-up to Ghana’s 2024 elections, IMANI’s PULSE Episode 11 provides intriguing insights into the National Democratic Congress (NDC) and former President John Dramani Mahama’s campaign performance on social media.
Analysing over 20,000 posts from August to October 10, 2024, the report paints a largely optimistic picture for the NDC.
The NDC recorded a significant 72% positive sentiment for both the party and Mahama’s campaign activities.
As Mahama focuses on economic recovery and a “24-hour economy” policy, these promises have resonated well with online audiences.
About 70% of discussions surrounding his promises were positive, with only 30% showing negative reactions.
IMANI’s emotional analysis, which adds context to public sentiments, revealed that 41% of the comments reflected admiration, while neutral emotions accounted for 36%.
Despite some criticisms, only 18% of mentions expressed disgust or anger, reflecting a largely favourable public reception.
Mahama’s call for change is the centrepiece of his campaign, and online sentiments reflect overwhelming support, with 82% of discussions related to this theme being positive.
Religious endorsements, promises of swift economic reforms, and youth-centric policies have contributed to his growing online presence.
However, Mahama has faced backlash for avoiding presidential debates, and his infrastructure record remains a contentious topic, drawing negative responses.
Latest Stories
-
BOST, TOR sign MoU to strengthen Ghana’s downstream sector
54 minutes -
Black Sherif lights up Accra with ‘Share a Coke’ with epic concert experience
1 hour -
Today’s Front pages : Thursday , July 24, 2025
1 hour -
Why competition policy and law matters to Ghana’s 24-Hour+ policy
1 hour -
Education Minister inaugurates UENR governing council
2 hours -
Parliament must act now on anti-witchcraft bill – CHRAJ warns of escalating attacks
2 hours -
Government undertaking comprehensive review of Minerals Commission – Lands Minister
2 hours -
Over 700 Ghanaians scammed and trafficked to Cote d’Ivoire, other West African countries – Ablakwa
2 hours -
Finance Minister Ato Forson to deliver 2025 Mid-Year Budget review today
2 hours -
GACL advises airlines to adjust refuelling plans amid looming fuel crisis
2 hours -
Minority proposes Covid-19 levy as viable financing option for Ghana Medical Trust Fund
2 hours -
Interior Minister mourns slain Kusasi Chief, assures justice
2 hours -
PURC facilitates revenue recovery of GH¢50,659 in UWR
2 hours -
Galamsey fight: Government seizes 425 excavators, other machinery
2 hours -
Ghana approves visa waiver agreements with 4 countries
2 hours