Martin King Arthur, known in showbiz circles as Kofi Kinaata, has been appointed as the Goodwill Ambassador for the Ocean Action by the Sustainable Development Goals (SDG) advisory unit of the Office of the President.

The ambassadorial role was officially conferred on him by Dr Eugene Owusu, the special advisor on SDGs to President Akufo-Addo at the end of the two-day maiden edition of the National Blue Economy Summit in Accra.

Accepting the role, Kofi Kinata pledged to speak at all times for the protection of the ocean in order for future generations to benefit from the blue economy.

“Thank you so much for this honour. As a typical Tarkoradi boy, the ocean is nothing new, I am here to work with you to make sure this dream (to protect the ocean) becomes a reality,” the Things Fall Apart hitmaker said.

This is not the first time Kofi Kinaata has worked with a government agency to protect the sea.

In 2019, he released a song to help increase awareness on the closed fishing season after the Ministry of Fisheries and Aquaculture Development in collaboration with the Fisheries Commission, announced the closure of the season for artisanal fishing.

The project was to aid in discouraging illegal fishing and fishing methods, while promoting the need to obey the government’s order till the appointed time.

In the video shot in a coastal area, Kofi Kinaata advised against using chemicals in fishing. He called on people to protect the water bodies to help secure the water for future generations.

His interest in social issues has also seen him work with the International Organization for Migration (IOM). As an advocate for safe migration, he's produced a song titled 'No Place Like Home.'