Japan Motors in partnership with INEOS Motors Ghana have introduced its first vehicle, the Grenadier 4x4 into the Ghanaian market.

The launch also marked the opening of the ION Motors’ Ghana ‘Grenadier showroom’, which is its first retail facility in Ghana and the West African sub-region at the Silver Star Tower in Accra.

The vehicle, the INEOS Grenadier 4x4 comes with a powerful BMW engine and 8-speed gearbox, comfortable with the Recaro seats and with a contemporary, and high interior.

According to the Group Executive Director of Japan Motors, Nouhad Kalmoni, the market is ready for the Grenadier 4x4.

“The INEOS Grenadier is not just another vehicle; it's a symbol of durability, innovation, and excellence. It embodies the spirit of adventure, reliability, resilience, and uncompromising performance. With its rugged design and topnotch engineering, it is built to conquer the toughest terrains while providing a level of comfort and performance that surpasses expectations”, he added.

The UK’s Prime Minister's Trade Envoy to Ghana, Baroness Catherine Hoey, expressed excitement about the level of collaboration between Ghana and the UK regarding trade.

She described the Grenadier 4x4 as a "wonderful example of innovation while commending ION Motors for its incredible global credibility across industries".

The INEOS Group has invested over 1.5 billion euros with a long-term goal of developing several products including a double cab pickup by next quarter and an electric 4x4 in 2026. The Grenadier 4x4 is a pure modern 4x4 with British design, and German engineering and built for Africa.

ION Motors is already in South Africa, Namibia, Botswana, Kenya, Tanzania, Nigeria, Senegal, and finally Ghana.

The INEOS Group is a global petrochemicals manufacturer that operates 192 sites across 29 countries, generates about $65 billion annually, and employs over 26,000 people. The company is making an impact across a range of elite sports and becoming increasingly known to consumers with the launch of the Grenadier 4x4 to the African market.