The Academy of Marketing Arts and Science (AMAS) has been officially launched, marking a significant step forward in the advancement of marketing practice in Ghana and beyond.

The Academy aims to bridge the gap between marketing theory and real-world application, driving innovative solutions to everyday challenges.

The launch event took place on Monday, August 12, 2024, at the University of Professional Studies, Accra (UPSA). The ceremony was attended by faculty members from UPSA, the University of Johannesburg, the University of Ghana Business School, Ghana Communications Technology University, and other academic institutions.

During the event, Professor Robert Ebo Hinson, recognized as Africa’s leading marketing scholar, urged marketing scholars to practice what they teach. He emphasized the importance of marketing departments actively engaging in marketing practices to enhance the discipline's appeal.

In a call for collaboration, the Head of Marketing at the University of Johannesburg encouraged marketing practitioners to work together, fostering a united approach to the field.

Additionally, the Director of Consumer Intelligence at the University of Johannesburg highlighted the value of interdisciplinary collaboration, urging marketers to explore how their e

Professor Mahmoud from the University of Ghana Business School reinforced the need for marketing academics to push the boundaries of the discipline through both local and international collaboration.

Meanwhile, AMAS is now accepting applications for membership and plans to roll out a series of activities in the coming months.