In a strategic move to increase brand visibility and engage with the local community, Procus Ghana Ltd, a leading manufacturer of food products, has partnered with Ghana Rugby. This collaboration has proven to be a winning combination, yielding positive results for both parties.

At the forefront of this partnership is Alfred Dodoo, Head of Activation at Procus Ghana Limited.

In an exclusive interview, Dodoo highlighted the benefits of partnering with Ghana Rugby, citing the brand's increased visibility and the joy it brings to rugby fans and players alike.

Procus Ghana Limited's Kivo range of products, including Kivo 4-in-1 Gari Mix and Kivo 100% natural spices, has become synonymous with quality and excellence.

Through their partnership with Ghana Rugby, the brand has been able to connect with a wider audience, spreading joy and smiles wherever they go.

^“We're very happy partnering Ghana Rugby," Dodoo said. "Kivo has become a brand that brings smiles to people's faces. Everywhere we go, people are shouting 'Kivo!' It's overwhelming, and we're thrilled that our products have been well-received."

The partnership between Procus Ghana Ltd and Ghana Rugby extends beyond brand visibility. It also demonstrates the company's commitment to community engagement and social responsibility.

By supporting Ghana Rugby, Procus Ghana Ltd is contributing to the development of the sport and the local community.

The partnership between Procus Ghana Ltd and Ghana Rugby has been a resounding success. The company's products have been well-received by rugby fans and players, and the brand's visibility has increased significantly.

During the 13th Africa Games, Kivo products were a hit with participating countries. "The countries that took part in the games were so happy with our products that they took some back to their countries," Dodoo revealed. "Even the Kenyans, Egyptians, and Angolans were impressed and took some back home."

The partnership between Procus Ghana Ltd and Ghana Rugby is a shining example of how brands can engage with local communities and increase their visibility. Through their collaboration, Procus Ghana Ltd has demonstrated its commitment to social responsibility and community engagement, while also promoting its brand and products.

As the company continues to support Ghana Rugby, it is likely that their partnership will yield even more positive results, further solidifying Procus Ghana Ltd's position as a leading manufacturer of food products in Ghana.