The Executive Director and Head of Global Research at Global InfoAnalytics, Mussa Dankwah, has fired back at critics who think it is too early to discuss the 2028 general elections when the country is still only four months into a new government.

Critics have questioned the timing of the recent poll conducted by his outfit, but Mr. Dankwah defended the early release of the survey, stating that people’s views will evolve.

“At every point in time, people will have a view, and as time goes on, that view may change. We want to know from the beginning, where were you, and now, where have you gotten?” he questioned.

Mr. Dankwah went on to point out that one of the major problems in Ghana, and Africa in general, is the lack of interest in tracking numbers from the start.

“The problem we have in this country and Africa in general is that we don’t care to know what the numbers are from the beginning,” he explained.

He made these comments during an interview on Adom FM’s morning show, Dwaso Nsem.

His comments came after a new poll by Global InfoAnalytics revealed that Dr. Mahamudu Bawumia is the leading contender for the New Patriotic Party (NPP) flagbearer position ahead of the 2028 general election.

The survey found that 48% of Ghanaians prefer Dr. Bawumia to lead the party again, placing him firmly at the forefront of the NPP leadership race.

The poll shows Dr. Bawumia has a significant lead over other potential candidates. Kennedy Agyapong, who contested in the 2024 NPP primaries, garnered 25%, while Dr. Osei Adutwum secured 13%. The remaining candidates collectively earned 14%.

But Mr. Dankwah stressed the importance of knowing the baseline numbers early on.

“If you are in 2024 and tomorrow the number drops or goes high, you will know. You must know the baseline to assess whether you are improving or not. This is like a baseline to help and guide everyone.”

He also pointed out that others are already actively campaigning for the 2026 flagbearership, questioning whether they have been told to stop because it’s too early.

“That is life, and people will plan their future from day one. It’s natural, so we just have to accept the realities,” he said.

Mr. Dankwah noted that as pollsters, their job is to gauge the sentiments of the people and understand what they think at different points in time.

“We are not doing this for them (the critics), but we believe there is value in what we are doing for our own work, not for them.”

He also referenced the United States, where discussions about the 2028 presidential race have already begun.

“Even in America, they are asking who will run for 2028. So, we don’t want to ignore what the numbers say. You must know the baseline to guide everyone. People are already campaigning, and people plan their lives from day one. As pollsters, we just want to know what the people say,” he added.