As part of its special weekly events, the Ghana Export Promotion Authority’s technology-driven information centre, Impact Hub, on Friday, April 11, 2025, held a seminar on the topic of 'Culture and Communication in International Trade'.

The event, attended by stakeholders in the export sector and business representatives from associations of diaspora Africans in Ghana, aimed to identify and recommend effective solutions to common communication deficiencies that affect local businesses in their interactions with foreign partners.

Addressing the participants, Deputy CEO of GEPA, Ambrose Edwin Nsarkoh, reiterated the government’s commitment to continue supporting Ghanaian exporters to enhance their competitiveness on the international stage, particularly within the African Continental Free Trade Area (Afcfta).

He said the topic was chosen to provide a platform for stakeholders to explore how understanding cultural diversity can strengthen trade relations between local businesses and their international partners.

"His Excellency the President, John Dramani Mahama, has expressed his firm belief in Ghana's export potential and its power to transform our economy. His vision is clear, and we, here at GEPA, also believe that through initiatives such as these, our businessmen and women will be able to build stronger international networks to ensure the successful implementation of the Accelerated Export Programme."

Dr Rachel Victoria Brown, a faculty member at the University of Media Arts and Communications, Ghana Institute of Journalism and the African University of Communications and Business, served as the chief resource person for the event.