In a significant move to provide more tailored and accessible insurance solutions, Activa International Insurance Ghana Company Ltd (AIIG) is proud to announce the launch of three new products under its SMART COVERS initiative.

These innovative offerings include specialised coverage for women drivers, comprehensive family protection, and an enhanced third-party motor insurance policy.

These new policies can be purchased using Activa's INSUREFLEX option, which allows customers to pay for their insurance over an agreed-upon period, offering greater financial flexibility.

"At Activa Insurance, our customers are at the heart of everything we do," said Mr Benjamin Yamoah, Managing Director of AIIG.

"The introduction of the SMART COVERS initiative and the INSUREFLEX option is a testament to our commitment to providing tailored, accessible, and comprehensive insurance solutions that truly meet the evolving needs of Ghanaians. We are dedicated to offering not just insurance but also unparalleled convenience and peace of mind", he added.

For the Lady Drive, it is an expansion of the Activa Lady Solution. This bespoke motor insurance package is designed specifically for women.

It offers more to female drivers, like free towing in case of mechanical or accidental breakdown, even on a third-party cover. It also covers all accidental injuries, including domestic accidents and an expanded third-party property damage limit. This ensures comprehensive protection for all female drivers and vehicle owners.

The Enhanced Third-Party Motor is an innovative policy that provides extra protection for common incidents not covered by traditional third-party insurance

With regard to the Personal Accident Plus, this flexible and affordable policy provides robust personal and family security against life's uncertainties.

In addition to standard accident coverage, it includes crucial financial support with funeral expense coverage in the event of death and invaluable home improvement coverage in the event of permanent disability, ensuring continued stability for policyholders and their families.