Ghanaian music icon Samini has urged up and coming artistes to make smart financial decisions by investing in land rather than spending on luxury items.

Speaking on Daybreak Hitz on Hitz FM with Kwame Dadzie and Doreen Avio, Samini advised young artistes to “buy a lot of land,” revealing that it was one of the best decisions he made early in his career.

“This is one of the things I did when I was young,” he said, adding that the advice came from an older friend who noticed his habit of frequently changing cars. “He told me to stop wasting money on cars and buy land instead,” Samini recounted.

Beyond music, the celebrated dancehall and reggae artiste runs several business ventures. He is involved in large-scale farming and owns other properties. Samini also operates a music and events company, Highgrade Family, which has nurtured several Ghanaian talents over the years.

Samini is currently preparing for his annual concert, Saminifest, scheduled for 24th December in Accra. The event, which celebrates his musical journey and Ghanaian culture, will feature performances from top artistes and promises to be a highlight of the festive season.

The multi-award-winning musician, known for hits like Linda, My Own, and Obaa, continues to inspire younger artistes to think long-term both in their craft and finances.