The National Road Safety Authority (NRSA) has intensified its education and enforcement campaign along the busy Accra–Kumasi highway as part of efforts to reduce road crashes before, during and after the Easter festivities.

The exercise is currently taking place at key points, including Apedwa, Bunso Junction, and Osino, where officials are engaging drivers and other road users on the need to strictly adhere to road safety regulations.

As part of the campaign, NRSA teams boarded buses as well as private and commercial vehicles to educate passengers on the importance of wearing seat belts.

They also monitored drivers to ensure compliance with speed limits and to discourage dangerous practices such as wrongful overtaking.

Speaking to the media after an exercise at Bunso Junction, Head of Research, Monitoring and Evaluation at the NRSA, Alexander Ayatah, stressed the Authority’s determination to ensure safer travel during the festive period.

“We know the numbers that are always involved in road accidents; we call them casualties,” he said.

“We are here to remind everyone that we must work together. Drivers, passengers, and all road users must obey the speed limits and traffic rules so that we can all stay alive as a nation.”

Mr Ayatah noted that some stretches of the highway, particularly routes linking southern and northern Ghana, continue to record high numbers of casualties, making the ongoing exercise even more critical.

“For records, we know that this road… normally records a higher number of casualties,” he explained.

“That is why we are intensifying this exercise and expecting everyone, whether driver, rider, or passenger, to be careful.”

He further urged the media to support the campaign by amplifying road safety messages, adding that public cooperation is key to reducing accidents.

“We expect that everybody will arrive alive,” he said. “The numbers are not good enough for us to be proud, so we all have a role to play in bringing them down.”

Mr Ayatah indicated that the Authority is collaborating with the police to gather and analyse data on road accidents to assess the impact of the ongoing interventions.

He expressed optimism that with sustained enforcement and public education, the number of road crashes across the country would reduce significantly in the coming months.

The NRSA’s intensified campaign comes at a time when traffic volumes are expected to increase ahead of the Easter holidays, a period often associated with a rise in road accidents.