Audio By Carbonatix
Dancehall artiste, Samini has signed a recording and management deal worth about a million Ghana cedis with Phamous Music, a subsidiary of the communication and multimedia outfit, Phamous Media Group Ltd (PMG), for the next two years.
A low-key ceremony was held late Friday, December 2, 2011 at the company’s offices located at Tesano in Accra. A special even scheduled for December 22 is being planned to outdoor the signing.
Mr. Verus Nartey, a member of the management team explained to journalists that the deal is Samini’s biggest management deal since he hit stardom.
According to him, “Samini is a very huge brand; a unique one that has outdone his current territory. He has won several international honours including MOBO Awards, MTV Music Awards and Channel O Awards; it is time to properly position this brand in the world music market hence the required concerted effort by a bigger and more resourceful management team to push him beyond these territories.”
Verus said: “With this investment, Samini will not have any problems whatsoever in exploring or engaging in career advancement business activities.”
In the new deal, Samini’s long-time manager, Anthony Pun Daning remains a member of Samini’s management team, which now consists of Samini’s Business Development Manager, Publicist, Legal Counsel, Booking officer, Artistic Director and Personal Security team; with offices inside the PMG building.
The two-year deal which has renewal options includes major investment in his personal image, music, recording and marketing across the world.
Phamous Philms, the creative wing of the PMG will produce as many international standard music videos as possible for Samini’s 2012 album; and Phamous Marketing Services will concentrate on marketing the brand and music beyond existing territories with plans to cover Nigeria, South Africa, 10 other African countries, Europe and the U.S within the next 12 months.
The first single off his new signing is scheduled to be released on January 27, 2012. Samini is expected to host an international reggae superstar on Independence Day March 6, 2012 at a venue to be announced later.
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