Accra Brewery PLC (ABL), a part of the AB InBev family, has unveiled the new look of Eagle Extra Stout in an event in Kumasi.

This transformation, featuring a rich, resplendent gold label, is more than just a visual upgrade—it symbolizes national heritage, wealth, resources, and excellence. By integrating gold into the label, Accra Brewery PLC honors Ghana’s rich cultural heritage and reinforces the premium quality that Eagle Extra Stout represents.

Vanessa Kavi, Country Marketing Lead, remarked, "Accra Brewery PLC reaffirms its dedication to providing a stout that is the perfect reward for the hardworking people of Ghana. It presents an unparalleled value to our consumers as it is brewed with the utmost quality yet affordable.”

“We are confident that this change will further solidify Eagle Stout's position in the market, making it the go-to choice for those seeking a strong, rich, and rewarding full-flavor stout experience."

Solomon Ayiah, Legal and Corporate Affairs Lead, added, “Eagle’s new look reflects our deep respect for our consumers and our commitment to delivering a product that is not only of superior quality but also resonates with the pride and identity of our nation."

He reiterated ABL’s Smart Drinking mission which ensures Ghanaians continue to Drink Responsibly. An initiative which the company drives under its other flagship brands Club Beer, Club Shandy among others.

The event highlighted ABL’s commitment to continuous improvement and attentiveness to their loyal consumers' needs and preferences.

And with the most recent launch of their new flavoured beer - Brutal Fruit to this Eagle Extra Stout Relaunch, ABL is set to consistently deliver innovations or renovations that win the heart of Ghanaians.