The United Nations agency focused on tourism, UNWTO says that despite the growth of tourism in Africa, connectivity—the ease with which people can travel between locations—remains a challenge.

Speaking at the opening ceremony of the 7th Edition of the 2024 Africa Tourism Leadership Forum (ATLF), the UNWTO Regional Director for Africa, Elcia Grandcourt, said that the organisation is working with stakeholders to simplify visa entry requirements, leverage innovative systems to digitalise visa procedures, and advocate for a single, unified air transport market.

She emphasised, “Despite the growth, connectivity has been identified as a key issue that needs to be addressed to fully unlock Africa’s tourism potential. This was reiterated by Ministers of Tourism at the 67th Regional Commission Meeting for Africa, held in Zambia in July. Enhancing connectivity for seamless travel will not only attract more international tourists but also boost intra-regional tourism, a crucial element for the continent’s tourism growth.”

Grandcourt further stated, “UNWTO remains committed to addressing this issue and will continue working closely with national administrations of member states, regional and international organizations, as well as public and private sector stakeholders.”

Botswana's Vice President, Slumber Tsogwane said the country is investing in developing its tourism sector, proudly touting Botswana’s beef as the best in the world.

He said, “Tourism in Botswana is a major contributor to the national economy, which is why the government has reviewed its Tourism Policy and developed a National Tourism Strategy and Master Plan to provide a framework for sector growth.”

He concluded by inviting participants to experience Botswana’s unique offerings, stating, “I trust you will have a chance to taste our beef, which is unparalleled globally, experience our cultural diversity, and take home our crafts as memories of Botswana.”

Kwakye Donkor Chief Executive Officer of Africa Tourism Partners (ATP), the organizers of the forum, reaffirmed ATP's commitment to helping African nations unlock their tourism potential.

Director of Trade in Services, Investment, IPR & Digital Trade at AfCFTA, Emily Mburu-Ndoria encouraged countries to implement mechanisms to capitalize on tourism and outlined AfCFTA's ongoing support initiatives.

The Africa Tourism Leadership Forum (ATLF) is a key Pan-African platform that brings together leaders from Africa's travel, tourism, hospitality, and aviation sectors.

The forum focuses on sharing insights, developing strategies to boost intra-African travel, and fostering networking opportunities. It also aims to strengthen the global brand of "Destination Africa" and promote tourism growth across the continent.