Ghanaian musician Elom Adablah, popularly known as E.L. has said there's still hope for rap music in Ghana.

According to him, although most individuals do not listen to the content of rap music nowadays, some appreciate it.

Speaking with Andy Dosty on Daybreak Hitz, the musician explained the reasons for the preferences of targeted audiences.

“The attention span of the current market is very small. Nobody has the time to listen to a lot of words, content and stuffing in the song. I believe that in this echo system in which we are in, we just want to have fun,” he said on Hitz FM.

He further gave instances why rap music does not thrive better in West Africa as compared to the south.

“A lot of people just want to listen to a catchy song, lyrics and a danceable tune, especially in Ghana, Nigeria and West Africa at large. The rap thing does not have a foothold here. In South Africa for example, they have built the rap industry around the rap narrative.”

The rapper shared his experience, highlighting the consumer's preference as the reason for his switch to rap.

“Rappers use rap to get into the job but once they realize the environment, they switch.”

“I came into the industry as a rapper, when we had a lot of mixtapes, but once I began to see some progress, I decided to sing. This was because I realized hit songs came from singing,” he added.

He also explained why rap music has over the years not been promoted worldwide.

“As compared to Ghana, I don’t think real consumers of hip-pop will subscribe deeply to any rap coming from Ghana, it is just a few of us.

“There is a community in Ghana that appreciates hip-pop music, but I don't think you will see them coming out to do much because it is not a big deal and does not have a foothold here in Ghana,” he said.