James "Whitey" Bulger, an alleged Boston organized crime boss who was on the FBI's Ten Most Wanted fugitive list, has been captured. He had been on the run since 1995. Bulger, who was taken into custody with his longtime girlfriend Catherine Elizabeth Greig, will make a first appearance in court Thursday, the FBI said. The pair was arrested without incident from a residence in Santa Monica, California, on Wednesday. Authorities credited a new publicity campaign for the tips that led them to the fugitives. On Tuesday, the FBI began airing a 30-second public service announcement centered on Greig, who allegedly fled with Bulger and was wanted for harboring a fugitive. The FBI bought approximately 350 spots in 14 U.S. cities. Greig is 60, and the FBI says the public service announcement ran on shows that appeal to female viewers in that age group. The public service announcement listed some of Greig's distinguishing characteristics: such as the fact she loves dogs and other animals, she goes to beauty salons, she worked as a dental hygienist and likes to maintain her teeth, and she has had multiple plastic surgeries. Bulger, 81, allegedly ran the Winter Hill Gang in Boston and was indicted in connection with 19 slayings. The FBI put Bulger on its most wanted list in 1999 and had a special task force devoted to locating him. There have been appeals for help to the public before and there is a $2 million reward being offered, which is the largest sum offered for someone on the FBI's Top Ten domestic fugitive list. Bulger was charged wtih 19 counts of murder along with conspiracy to commit murder, extortion, drugs and money laundering charges, the FBI said. Before the arrest, the last confirmed sighting of Bulger and his girlfriend was in London in 2002. Source: CNN