On Farmers Day, December 1, Guinness Ghana Breweries Limited (GGBL) launched the Ɔdehyeɛ Beer, a beer celebrating Ashanti heritage, progress and future.
The total beverage business says the new product is a testament to its pioneering work in local raw materials usage and support for local farmers.
Ɔdehyeɛ Beer, locally produced in Ghana is distributed in the Ashanti Region and available in 625ml and 300ml bottles.
Marketing and Innovations Director of GGBL, Melanie Ramsey, said “Innovation is at the very core of our business. The Ghanaian consumer is evolving, becoming more sophisticated and aspirational yet very much rooted in culture and heritage.
“It is in line with this that we forge into a new era with the people of Ashanti Region to launch Ɔdehyeɛ Beer - the first truly local beer that celebrates royalty in an everyday way.The uniqueness ofƆdehyeɛ Beer lies in the carefully selected raw materials sourced locally and brewed in the Ashanti Region to the highest quality standards for all the royal people of the entire region”.
Commenting on the launch, Gavin Pike, Managing Director of GGBL said the beer is inspired by the best of Ashanti culture – a spirit of bravery, courage, valour, power and wealth that drives success against all odds.
“Our flagship brewery is located in the heart of Ashanti-Kumasi and I am even more delighted to announce that out of every sale of a bottle of Ɔdehyeɛ, a dedicated amount will be given back to the region to provide potable water to vulnerable communities. Ɔdehyeɛ is the new beer made for our people; from our land. This is ours,” he said.
Ɔdehyeɛis brewed with 70% local raw material in pursuit of the company’s ambition to use more local raw materials to create sustainable livelihoods for local farmers in Ghana.