Prudential Life Insurance Ghana has partnered with Surfline Communications, a 4G LTE internet service provider to provide an insurance package for employees of Small and Medium Enterprises (SMEs) in Ghana dubbed ‘Surf Insure’.

This first-of-its-kind partnership will extend life insurance cover to employees of SMEs who are Surfline subscribers signed onto Surf Insure.

The subscribers will be entitled to a Hospital Cash Plan (HCP) benefit if hospitalized and Funeral Support in the event of death.

Employees of SMEs and other institutions will be able to choose from varied data bundles on Surfline to enjoy these insurance benefits.

The Hospital Cash Plan (HCP) is a living benefit that provides financial support to an employee who suffers some form of income loss due to hospitalisation while the Farewell Funeral Support compensates the family of the insured life with an agreed sum assured should the employee pass on.

CEO of Prudential Africa, Matt Lilley at the launch said “Prudential has a long history of creating innovative ways to expand the landscape of how individuals can access insurance. 

“Working with Surfline to provide insurance cover through their data bundles for the SME market presents a unique opportunity to serve a market that is often overlooked by traditional channels.”

On his part, Chief Strategy Officer at Prudential Life Insurance Ghana Tetteh Ayitevie noted that the partnership will benefit more Ghanaians.

He further highlighted the importance of the initiative saying “This partnership is iconic and will merge the convenience of fast internet with the comfort of taking care of the uncertainties that life may bring”

Speaking on this partnership, Head of Commercial Business at Surfline, David Afugani, said the partnership is aimed at giving customers more value for choosing Surfline.

“We are always ready to partner like-minded organisations to delight our customers”.