Digital marketers have been urged to be strategic in content marketing to grow revenue.

According to Content Marketing and Communications Consultant, Vickie Remoe, a digital marketer can be successful if he/she aligns content strategies to sales strategies.

She believes Ghana is still trying to find its footing in the digital space, hence the need for content to always be aligned with sales strategies to fully achieve results.

Speaking on the sidelines of the fifth edition of the Women in PR Summit, she said “content marketing should be strategic and in that I do not mean social media because social media is just a part of it. It is all about finding the kind of content that would build trust and get people to like you so they do business with you.”

“We often think that social media is just a place to post but content marketing strategies should be directed in relation to sales strategies, so that those producing the content will know that the content has a purpose. A place like Ghana is still not a fully digitized society”, she explained.

Corporate Communications and Public Affairs Manager at Nestle Ghana, Deborah Kwablah for her part said being honest and building lasting relationships are key tips to becoming a better public relations manager.

“Honesty and building trust is very critical. Building strategic partnerships is also very critical and making sure that these partnerships we build can be maintained. Sometimes we connect to people when we need them, but that’s not how we build relationships,” she emphasized.

Meanwhile, Founder of Women in PR Summit, Faith Senam Ocloo had said that five years down the line, the summit has been a platform that provides opportunities for women, and is hopeful it will continue annually.

The fifth edition of the Women in PR Summit was on the theme “Five Years of Changing the Narrative for Female Communication Practitioners.”