GIHOC Distilleries Company Limited, producers of several brands of alcoholic beverages, has hinted prices of its products will soon be adjusted upwards.

Managing Director of GIHOC, Maxwell Kofi Jumah, says the increase in prices has become necessary for the company to remain in business, as prices of raw materials and other production resources shoot up.

The Company is yet to announce the effective date for the increases.

Maxwell Kofi Jumah, however, says the increment is to generate revenue to support government.

"Where do you think we got the money for government workers' salary increment? We will increase it and support government with the revenue," he said.

Meanwhile, Mr Kofi Jumah says consumers who cannot afford the new prices of alcoholic beverages should resort to drinking water.

Speaking to Nhyira FM’s Nana Kwadwo Jantuah on 'Kuro Yi Mu Nsem' show, the GIHOC MD stated that excessive intake of alcoholic beverages is often a pastime for people who are lazy to work.

He, therefore, has no qualms for people who cannot afford to buy and consume alcohol.

"We have increased the price of alcohol and we will continue to increase it...if you are not ready to buy then stop drinking alcohol and drink water. It is not by force to drink water".