The Ghana Tourism Authority (GTA) has partnered with the Ghana GoldBod to offer visitors a unique incentive during the festive season, CEO Marilyn Maame Efua Houadjeto has announced.

Under the initiative, tourists and local visitors can enjoy Ghana’s rich culture, cuisine, and entertainment and go home with a small piece of gold.

Speaking on the JoyNews' AM Show, Maame Efua Houadjeto said, “Ghana Tourism Authority is having a partnership with the Gold Board, where after all the fun and memories that you can collect in Ghana, you go home with gold, a small piece of gold. So, GoldBod and Ghana Tourism are having a collaboration. Come and have fun in Ghana. Come and watch our celebrities. Come and eat our food; come and experience our people.”

The promotion, running through December, aims to boost domestic and international tourism while highlighting Ghana’s hospitality and cultural offerings.

Visitors participating in the programme will be able to purchase gold at promotional rates, allowing them to combine their festive celebrations with a tangible souvenir of the “Gold Coast.”

Maame Efua Houadjeto emphasised that the initiative encourages visitors to spend on food, entertainment, and experiences, while also investing in a small piece of gold.

“If you are spending money on food and fun, save a little for gold and go home with gold. Let the world know that you came to the Gold Coast,” she said.

The GTA has been rolling out a series of festive season events, including concerts, food festivals, and cultural showcases across the country.

This collaboration with the Goldbod represents a first-of-its-kind effort to combine leisure, culture, and investment in a single promotion.