Guinness Ghana launched its new ‘Rise Up,’ campaign on September 9, and has since inspired its customers to transition smoothly back into business.

The campaign which falls under the ‘Yεn Nyin Mbom’ loyalty program launched last year is an offering to give back to trade partners and customers.

It aims to add value to their businesses as they get back on their feet from the blow of Covid-19.

As part of the campaign, a ¢10 million support package has been invested for these customers who fall under the category of wholesalers, retailers, distributors and trade partners.

Over the years, Guinness Ghana has sought to find creative and innovative ways to partner and help its trade partners grow and boost profitability.

The recent global pandemic has even made it more crucial to support businesses especially those within the hospitality space.