An American Information Technology (IT) Company, Hewlett Packard (HP) has identified lack of innovation as a major challenge confronting the country's IT Industry. The Channel Sales Manager in charge of HP Africa, Burak Borhan said customers have become increasingly sophisticated and are constantly demanding new products. This, Mr. Borhan disclosed to Joybusiness at the launch of the company's latest laptop, the HP Envy. He noted that the new product is aimed at addressing the numerous concerns by customers, adding that the company is upbeat about the expected patronage of the new product. The New HP Envy is quite light and performs great entertainment for its users, he noted, urging people in the business class to buy one for themselves to ensure fast and effective business.