The teeming crowd that streamed into Mantse Agbona Park for the celebration of Homowo wielded blue, elongated balloon sticks ostensibly posturing that using Tigo was actually getting cheaper than a balanced diet. With a Ga festival, Homowo, underway which meant hooting at hunger, the youthful audience could have as well give hunger a severe beating with their TigoFest-branded sticks. TigoFest is Adom TV’s latest cultural invention meant to breathe life into the under-maximized but marketable cultural product – Ghanaian festivals. They were not organizing it for just one or two festivals but 12 festivals in 12 communities – a major statement of commitment to culture when a simple coporate donation seems to be the order of the day. They did it a couple of weeks back for the Ada traditional council during the celebration of Ada Asafotufiam festival. And the grateful posture of the chiefs there hugely underlined the slogan ‘Smile, U’ve got Tigo”. The chiefs were beaming with a smile reserved for foreign dignitaries. So on August 10 2013, it was the turn of the Ga traditional area for the celebration of Homowo at Mantse Agbona. For a festival meant to demonstrate a Ga victory over hunger, gospel musical sensation, Cecilia Marfo’s fond attachment to a white dress, white gear and a white cloth for her performances was most appropriate opening performance. It’s official; she won’t change it. Her flagship song ‘Afunuba’ was a prayer of thanksgiving – an incense rising up to heaven. There are times when you have to pay to watch a star, but there are times when it pays for a star to come watch you as you are – a normal Ghanaian fan with an abnormal admiration for quality performances. If you didn’t understand Adolf Tagoe’s traditional Ga songs, you could still be entertained by the sophisticated dance moves. Kakalika dance involved a violent trembling of the body while bending backwards in a way that tested the patience of gravity- folks don’t try this at home. And we shouldn’t be worried about Nigerian artistes copying this dance as they did to Azonto. In the end they may need the services of a specialist to strengthen any disjointed spine arising from trying this musical stunt. Kakalika dance comes with a natural copyright. So Ghana - keep calm and dance kakalika.