Samsung Electronics, Ghana has announced Ghanaian Highlife singer-songwriter, KiDi, as its brand ambassador.
The decision, according to the technology giant, comes at a time when Samsung Ghana wants to position the brand to be “cool” for consumers.
The one-year ambassadorial deal is expected to amplify KiDi’s profile while connecting more people with the power of Samsung Galaxy devices.
Managing Director of Samsung Ghana, Mr Eugene Nahm, noted that KiDi’s music career trajectory exhibits and exudes characteristics that truly reflects Samsung’s brand promise and aspirations for the new decade.
“It’s an honour to have a young music icon like KiDi, who is loved by many Ghanaians, as a Samsung brand ambassador. KiDi effortlessly connects with a new generation who have also embraced the Galaxy A Series and we look forward to him being part of the Samsung family,” said Mr. Nahm.
Speaking on his association with Samsung Ghana, KiDi said “It’s an absolute thrill to be a brand ambassador for a top global brand like Samsung. This partnership is all about the progress and growth with mutual benefit. On this journey, we aim to achieve more bringing more value to Ghanaian consumers”.
The talented highlife, afrobeats and afropop singer KiDi, born Dennis Nana Dwamena, is one of Ghana’s most promising young stars.
The much-loved singer has grown with his career and has quickly emerged as one of the leaders of the new school of Ghana highlife music.
Hit songs like ‘Say You Love Me’, ‘Odo’, ‘Adiepena’ and the more recent ‘Enjoyment’ has garnered a huge following for the budding star, making him a household music icon – an achievement that Samsung believes would help push their trajectory.
Latest Stories
-
BAL 2022 Playoffs: AS Salé face stern Petro de Luanda challenge
57 seconds -
80 monkeypox cases confirmed in 12 countries
27 mins -
PPP’s Brigitte Dzogbenuku outlines ‘5 fundamental changes’ to improve Ghana’s constitution
37 mins -
Ghanaians frustrated by non-existent checks and balances between Parliament and Executive – H Kwasi Prempeh
46 mins -
Party card has become more powerful and valuable than Ghana Card – H. Kwasi Prempeh
1 hour -
Agric Ministry directs MMDAs to enforce temporary ban on export of grains
2 hours -
Weekly wrap: Tension in Nkoranza, protest of unemployed nurses and Achimota forest saga
2 hours -
‘A minister gave Cheddar licence to import his tigers’ – Barker-Vormawor claims
3 hours -
Euroget’s hospitals; the story so far
3 hours -
Livestream: Newsfile discusses impacting-influence topics for a better Ghana
3 hours -
Average lending rate rises to 21.6% in April 2022 – BoG
3 hours -
Mobile Money transactions register 9.99% year-on-year growth in 4-months of 2022
4 hours -
VRA bares teeth at Sentuo Steel over pollution
5 hours -
Court orders lawyer of Josephine Panyin to file her witness statement
5 hours -
Ghana’s public debt hits ¢391bn as of quarter 1, 2022
6 hours