Fashion Friday: Outrage as Dior ‘steals’ African styles for its 2020 collection

Fashion Friday: Outrage as Dior ‘steals’ African styles for its 2020 collection
Date: 31-05-2019 Time: 01:05:34:am

Dior, one of the world’s biggest and most luxurious fashion labels has since the release of its latest fashion collection for 2020 been trending for all the wrong reasons.

While some seem to be angry about the use of African wax print, a greater number of people are expressing anger at the fact that fashion trends always have to be made by Western fashion houses before they are globally recognized.

The fashion trendsetter unveiled its #DiorCruise2020 in Morocco on April 29 which featured African Wax Print and African inspired attires on the runway welcoming the world to the newest trends in fashion.

Dior Cruise 2020

Although the collection’s debut was successful, the black community is not thrilled calling it a complete culture appropriation, plagiarism and lack of originality.

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For the #DiorCruise 2020 by #MariaGraziaChiuri, discover the richness of the universe of Wax print fabrics, a multicultural textile whose origins wind from Asia to Europe, ending in Africa at the end of the 19th century. First adopted by the women of Togo, they grew into a pan-African symbol. The women in the local markets around Africa give names to the designs based on an instinctive emotion that they provoke, explains Anne Grosfilley, so that the fabric becomes a non-verbal form of communication. The anthropologist and world-renowned specialist in Wax accompanied our Creative Director on her collaboration with the @Uniwaxciv factory in Ivory Coast, where the factory's illustrators were invited to reinterpret Dior codes in Wax prints, reinterpreted here on a silk chiné — a fusion of cultures and savoir-faires. #DiorSavoirFaire #DiorCommonGround⁣

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A quick look at the styles outdoored by Dior and one would remember how far back black women have been rocking these styles all over the world to date.

Created by Italian fashion designer and Creative Director at Dior, Maria Grazia Chiuri, from headscarves to dresses, the # DiorCruise2020 was inspired by the memory of the House and Christian Dior’s first successor, Yves Saint Laurent, a native of Oran, Algeria who was fascinated by Morocco. 

According to an article released by Dior, “the collection is a world map connecting images and ambiences that, on this side of the Mediterranean, have shaped our visual culture. Its original inspiration – and veritable emblem – is Wax print fabric. The anthropologist Anne Grosfilley explores its complex origins and evolution. It is also a celebration of the luxury and value of the African wax print.”

With the backlash that the fashion house has received, it took to Twitter to share videos that would possibly help people understand the inspiration for the collection but that too has received greater backlash and sparked anger.




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