The Ecobank-JoyBusiness SME Fair 2025 burst into life on Friday, October 31, with an exciting display of innovation and enterprise, setting a pace for Ghana’s biggest business showcase.

From the early morning hours, eager entrepreneurs, industry leaders, and a massive, enthusiastic crowd thronged the Ghud Park, Accra Mall, cementing Day 1 as an unparalleled success.

Organisers estimate that over 1,000 people passed through the gates on the opening day alone, a colossal turnout that has guaranteed a successful weekend for the over 160 vendors from Ghana’s thriving Small and Medium Enterprise (SME) sector.

The fair, a three-day economic empowerment bazaar organised by the Multimedia Group Limited in partnership with Ecobank, with JoyPrime leading the charge, runs until Sunday, November 2, from 8 am to 8 pm daily.

Day 1 was a feast for consumers and a massive financial victory for exhibitors.

The schedule was jam-packed as visitors capitalised on exclusive deals, with staggering discounts ranging from 10% to an incredible 50% across most stands.

One vendor, showcasing a wide array of cosmetic products, beamed: “The energy here is phenomenal! We’ve received more enquiries in a single day than we usually get in a week. This fair is a golden platform for SMEs like ours.”

The venue remains fully stocked with essentials and luxuries alike, including:

• Retail & Home: High-quality Footwear, clothing, household items, and essential electrical gadgets.
• Beauty & Wellness: Specialised hair products, cosmetics, and personal care items.
• Agribusiness & Food: A wide range of food products and processed goods.
• Service Sector: Financial institutions, service providers, and sector stakeholders offering consultations and packages.

Ecobank, the headline sponsor, anchored the financial services sector, setting up a dedicated hub to offer quick account openings, loan assessments, and free business advisory sessions, directly linking entrepreneurs to crucial capital.

If you missed the excitement today, Day 2 promises even more:

• Meet celebrity guests and performances from Keche, Tulenkey and Perez Muzik
• Business Clinics offering consultations with financial advisors, legal and regulatory advice from agencies such as the Ghana Revenue Authority (GRA), and marketing gurus.
• Free makeup, hair washing, perming, and retouching sessions, among others.
• Expanded vendor offers are rolling out “Day 2 Only” deals, with discounts up to 70% on select products and services.

Supported by major partners including MTN, Sintex Tank, Wintiz Special Gari Mix from JW Foods, Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes, the fair is a celebration of innovation and growth.

With overwhelming foot traffic, robust sales, and high-profile media coverage, vendors are reaping the rewards of unprecedented exposure.

For the public, Day 2 offers a unique, high-value opportunity to discover the best of Ghanaian entrepreneurship and snag unbeatable deals.

Head to the Ghud Park, Accra Mall, tomorrow (Saturday, November 1) from 8 am to 8 pm, and be part of the excitement!

The fair is supported by MTN, Sintex Tank, Wintiz Special Gari Mix from JW Foods, Ghana Export Promotion Authority (GEPA), Greenbox Sewage, and DPS Pipes.